A New Study About Color Tries to Decode ‘The Brain’s Pantone’

In a recent paper published in Current Biology, Conway was able to show that each color elicits a unique pattern of neural activity. In this study, he focused first on the brain’s response to a color, rather than on the color each of his study subjects verbally described. This approach reframes how neuroscientists typically try to answer questions about color perception.

Sara Harrison | wired.com

A New Study About Color Tries to Decode ‘The Brain’s Pantone’

In search of the one true color space, an artist/neuroscientist is building a map based on neural activity patterns in response to colors rather than on biology and the electromagnetic spectrum.

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